The Ultimate Linkedin Marketing Checklist – Beginner’s Guide

This is the most complete Linkedin Marketing Checklist on the internet.

First of all, you have to know

What is LinkedIn marketing?

LinkedIn marketing is the process of using LinkedIn to make connections, generate leads, build brand awareness, create business relationships and partnerships, share content, & drive a large amount of traffic to your website or blog.

Did you know LinkedIn has more than 774 million users across the globe? That’s a huge number.

Why is marketing on LinkedIn important?

AS you already know that Linkedin has a huge number of users. If you do marketing on LinkedIn in a proper way you can drive a good amount of quality visitors to your website.

And make some good relations between brands.

LinkedIn Marketing Best Practices

  • Use hashtags.


Hashtags are often used to add emphasis to your LinkedIn post. Using a hashtag you can define the post. In this scenario, I am using #resumetemplate which means my post is all about resume template services or anything about the resume.

  • Know when to use a LinkedIn Profile vs. a LinkedIn Page

LinkedIn Pages and LinkedIn Profiles serve different purposes in LinkedIn marketing. Pages are public and used primarily by brands.  On the other hand, profiles are private and used by individual people.

Each of them works with the LinkedIn algorithm, but you’ll have different tools that you can leverage to grow your audience.

Learn more about: LinkedIn Page vs. Personal Page: What’s The Difference and When to Use Both

  • Share external articles on the platform

Unlike other platforms like Facebook, Linkedin’s algorithm supports external links to blogs and websites.

So long as the article you post has value & is compatible with your audience, you’ll find success posting other people’s content on the platform.

Although you don’t have to worry about formally crediting the writer if you’re linking directly to their website, it’s not a bad idea to tag them in your post or use their hashtag to give credit. Sometimes, the author will share your post with their own followers, or comment on a post that introduces your Profile to their audience.

How to Use LinkedIn


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Happy Learning!

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