This is the most complete Linkedin Marketing Checklist on the internet.
First of all, you have to know
What is LinkedIn marketing?
LinkedIn marketing is the process of using LinkedIn to make connections, generate leads, build brand awareness, create business relationships and partnerships, share content, & drive a large amount of traffic to your website or blog.
Did you know LinkedIn has more than 774 million users across the globe? That’s a huge number.
Why is marketing on LinkedIn important?
AS you already know that Linkedin has a huge number of users. If you do marketing on LinkedIn in a proper way you can drive a good amount of quality visitors to your website.
And make some good relations between brands.
LinkedIn Marketing Best Practices
Hashtags are often used to add emphasis to your LinkedIn post. Using a hashtag you can define the post. In this scenario, I am using #resumetemplate which means my post is all about resume template services or anything about the resume.
Know when to use a LinkedIn Profile vs. a LinkedIn Page
LinkedIn Pages and LinkedIn Profiles serve different purposes in LinkedIn marketing. Pages are public and used primarily by brands. On the other hand, profiles are private and used by individual people.
Each of them works with the LinkedIn algorithm, but you’ll have different tools that you can leverage to grow your audience.
Share external articles on the platform
Unlike other platforms like Facebook, Linkedin’s algorithm supports external links to blogs and websites.
So long as the article you post has value & is compatible with your audience, you’ll find success posting other people’s content on the platform.
Although you don’t have to worry about formally crediting the writer if you’re linking directly to their website, it’s not a bad idea to tag them in your post or use their hashtag to give credit. Sometimes, the author will share your post with their own followers, or comment on a post that introduces your Profile to their audience.
How to Use LinkedIn
Customize your Public Profile URL.
Make your Linkedin profile look more pro, & easier to remember, by customizing your Public Profile URL.
Instead of a URL with complicated characters & numbers at the end, it will look cool and clean like this:
You can do this by clicking View Profile and then clicking Edit Public Profile and URL. Here you can change your URL to anything you’d like assuming it hasn’t already been taken by another LinkedIn user.
Add a LinkedIn background photo to your Profile.
Give your LinkedIn Profile a professional look by adding an on-brand background photo.
LinkedIn recommends a background photo size of 1584 x 396 pixels, and it must be a JPG, PNG, or GIF file under 8MB
Optimize your LinkedIn Profile for the search engines.
SEO isn’t limited to websites. you can also optimize your Linkedin Profile to get discovered by people searching LinkedIn for key terms you want to be found for.
You can add these valuable keywords to various sections of your Profile, such as your headline, your summary, or your work experience.
Take advantage of the blog and website links on your LinkedIn Profile.
You can add social networks & portfolio links like Fiverr or Upwork profile URL to your LinkedIn Profile. Links to your content and business information can also be added to your Profile to increase clicks.
This feature allows you to draw greater attention to specific areas of your page to drive traffic elsewhere.
Your LinkedIn connections should recognize your Profile the moment they look at it. A great way to make your Profile easily identifiable is by ensuring your Profile’s name, headline, and other simple identifiers are easy to see
Check out who’s viewed your LinkedIn Profile.
Learn a little about your audience members, potential leads, and customers who are viewing your Profile and marketing content that you’re sharing on LinkedIn.
How? With the Who Viewed Your Profile feature.
How to Market on LinkedIn
Use Saved Searches and Search Alerts in LinkedIn Recruiter.
If you use LinkedIn Recruiter, you can use Saved Searches to save your search criteria — if you’re marketing job opportunities via LinkedIn, this is a great addition to your tool belt.
With the feature, you can save as many searches as you want and receive alerts when new candidates match your filter refinements and criteria. You can elect to receive daily or weekly search alerts from the system about relevant results via the Recruiter homepage.
Take advantage of LinkedIn Endorsements.
LinkedIn offers a feature called Endorsements — this allows you to recognize people you work with by endorsing their skills.
You can promote and endorse the skills of the people you work closest with to help refer them for other work, make their Profiles more impressive, show your support, and more
- Use Open Profile to send messages to people you’re not connected to.
- Export connections.
- Customize your Connections to grow your professional network.
- Join LinkedIn Groups.
- Create your own LinkedIn Group.
- Communicate with your LinkedIn Group.
- Share your LinkedIn status updates on Twitter.
- Leverage @mentions in your status updates.
- Create LinkedIn Showcase Pages
- Post company status updates and targets them.
- Check out LinkedIn’s Content Marketing Score & Trending Content resources.
- Experiment with LinkedIn Sponsored Content & Native Ads.
- Share content through LinkedIn’s publishing platform.
- Add a Page Follow button to your website.
- Analyze your LinkedIn marketing performance.
LinkedIn Marketing Options
The LinkedIn homepage for users features a news feed that is custom to each profile’s network. Sponsored content will show up in the LinkedIn news feed and reach a highly engaged audience. This content is labeled as “promoted” like Twitter so it stands apart from the regular news feed.
Sponsored content can include single image ads, video ads, carousel ads, or event ads.
Each user on LinkedIn has an inbox to connect with other users. Only 48% of businesses use messaging to engage with potential leads, so there’s a great opportunity for you to be ahead of the curve with it.
The LinkedIn platform has a right rail that can also feature ads. These can be text, spotlight, or follower. These are smaller, more condensed ads compared to the sponsored content.
Are you ready to get started marketing your business on LinkedIn?