What is Technical SEO Guide?
Technical SEO involves optimizing your website’s infrastructure in addition to the content. Crawlers and users of your website will find your site to be easier to use when it is optimized. By optimizing for technical SEO, you can improve your business’s rankings in SERPs since you’ll be providing a better user experience for your customers useful.
Why Technical SEO Guide Is Important?
If you ignore this component of SEO completely, you may be at risk. The reason is that it plays a significant role in finding organic traffic. If search engines do not crawl your website, visitors will not be able to see it. However, the content may be highly informative, creative, and useful.
The sound of a falling tree in a forest is almost inaudible when no one is around to hear it… does it make a sound? You can’t expect your content to accomplish anything in the search engines if you don’t have a solid technical SEO foundation.
There are some effective guides of Technical SEO
➣ This type of SEO measures your website’s conversion rates, makes leads, and generates sales.
➣ The benefits of SEO are that it can help you compete with companies that also use it.
➣ Technical SEO guide affects the decisions and actions of your website visitors.
➣ It’s known that technical SEO influences your visitors’ search results.
Which actions must you take for Technical SEO?
➢ Google your website to see if it is indexed.
➢ Fix indexing problems if necessary.
➢ Ensure your website is structured properly.
➢ Give crawlers more access to your website.
➢ Remove duplicate content from your website.
➢ Improve the load time of your website.
➢ Consider mobile first when building your website.
➢ Make sure your website is HTTPS compliant.
➢ Your website should implement structured data.
➢ Re-evaluate your sitemap.
➢ Inquire with Google about crawling your site.
➢ Keep your site updated regularly.
Let’s Move On To The Steps Of The Technical SEO Guide
Step 1: Check a website’s indexation status with Google
I am the guy here to explain to you how to know whether your website has been indexed by the search engines. First, you need to create an account with Google Search Console. Additionally, you have to place your website there, as this will enable you to see how much of your site has been indexed by the search engine.
Using this report, you will be able to find out how many of your pages are currently indexed by Google, how many are not, as well as any of the indexing issues on your site. The Domain Strength report in Website Auditor may also be useful for tracking your indexing. In addition to displaying pages indexed by Google, the tool also shows indexed pages in other search engines.
Regardless of the tool you choose, you should use a tool that has an accurate number of indexed pages. The number of indexed pages should complement the number of uploaded products, for instance, if you’re running an e-commerce site.
Step 2: Correct indexing errors.
Honestly speaking, indexing errors generally fall into two categories. The first problem is that pages are not indexed, even though they should be. Similarly, it’s possible that a page is indexed even though it has no business being there.
Now let’s come to the main point. This tool will help you to find those errors if you are using Google Search Console.
It is beneficial to use the free Google Search Console tool, since it offers an inside view into how Google perceives your websites. In addition to helping you submit pages to Google, it can also help you monitor Google rankings, fix Google crawling issues, and others.
Step 3: Audit site structure
Search engines and users need a logical, organized site structure. Moreover, internal links help distribute link juice more efficiently between your pages, helping you rank more highly.
Check the click depth of your internal links. Be sure you keep the most important pages of your site within three clicks of your homepage. To do this, go to Site Structure > Pages. You can sort the URLs by clicking on the header of each column twice to sort them by click depth in descending order.
Step 4: Crawlers more access
In crawl budgets, search engines count the number of pages they crawl within a specific time period. Crawl budgets do not determine rankings themselves, but they determine how much of your site will get crawled (or if some pages will even be crawled).
The following categories:
➤ Avoid low-priority resources
➤ Keep redirects short and simple
➤ Adapt URLs dynamically
➤ Fix broken links where necessary
Step 5: Remove duplicate content
However, duplicate content can become messy if you have too much of it. Is one or more nearly similar pages on your website indexed? Do you have to worry about Google deciding that your duplicate content is plagiarized or spammed? Avoid the risk.
The Site Audit dashboard of Website Auditor includes an On-page section where you can find duplicate content on your website. There is a fairly significant chance that the identical titles and meta descriptions also have nearly identical content.
Step 6: Improve load time
Now it’s one of the most significant factors for a website. You can optimize your page speed, improving the speed at which a page loads. Users will be able to enjoy the page faster as a result. The content is more accessible and users can interact more with it, increasing the chances of your website being visited for a long period of time.
What are our priorities for load speed?
➤ Making use of CDNs.
➤ Implementing browser caching.
➤ Simplifying HTML, CSS, and JavaScript.
➤ Image compression, as well as HTML and JavaScript compression.
Page loading time should be no longer than two seconds. A web page takes approximately 15 seconds to load. It’s likely you need to make your website faster.
Step 7: A mobile-friendly website
SEO requires that all businesses have mobile-friendly websites. Mobile-friendly websites are searched and indexed before non-mobile-friendly websites, which means Google crawls and indexes your site from the user’s point of view.
Google algorithm sets search engines to crawl mobile versions of websites rather than desktop versions. This means that mobile rankings are affected by the mobile version of your pages. The number of search result rankings will drop if your website isn’t mobile-friendly.
Consider investing in responsive web design if your site isn’t mobile-friendly. Web designs that are responsive make your website friendly across all devices, from desktop computers to tablets to smartphones.
Google Search Console is better for assessing your entire website. On the experience tab, all of your pages can be viewed in Mobile Usability Report.
Step 8: Complies with HTTPS
Please visit your website. Look at the URL bar of your browser now. Is your website’s URL accompanied by a padlock or a “Not secure” message?
There should be a padlock if you do not see one. If your site is not HTTPS, you should change it.
A ranking signal for HTTPS was introduced by Google in 2014. HTTPS migration has grown in popularity ever since. In 2018, 95% of websites across Google used HTTPS, according to the Google Transparency Report.
Your website’s security is enhanced by HTTPS, which creates a secure connection encrypting any data submitted by a user, such as a credit card number, email address, or telephone number. Every business needs HTTPS since more people now shop and communicate online.
A Secure Sockets Layer (SSL) certificate is the first step to moving from HTTP to HTTPS. Most SSL certificates cost between $0.80 and $125 per month. You may be able to obtain a free SSL certificate, however, depending on your website host. If your host doesn’t offer SSL certificates, you will have to purchase and install your certificate.
Step 9: Implement structured data
This is simply HTML code that identifies specific elements on your page using structured data. You can tell Google what part of the page is about ingredients, the cooking time, and how many calories it has, for instance, if it’s an apple pie recipe. Rich snippets will then be generated for your pages by Google using these tags.
Structured data may be useful for your page. You can markup existing pages using free tools such as Google’s Structured Data Markup Helper, for instance. By highlighting page elements, such as price, rating, and more, this tool makes your job easier by generating structured data that you can use. Use Google’s Structured Data Testing Tool to verify the structure of your data once you’ve finished marking up the page. Yoast SEO adds structured data to your WordPress site if you have it installed.
You can add structured data to your website by installing a plugin or by using a CMS that includes it by default. Using a helper tool will allow you to identify the pages on a custom-built website.
Step 10: Re-evaluate sitemap
Search engines use your sitemap to learn about your site structure and discover fresh content. It is absolutely crucial that you create a sitemap right now if you do not already have one.
In XML sitemaps, crawlers are provided a list of all the relevant pages on your website, such as the ones that describe your products and services. XML sitemaps are not used by customers. You should provide them with an HTML sitemap, if you have one.
You should ensure your sitemap is:
1. Sitemaps with more than 50,000 URLs are not crawled by Google. Technical SEO guide experiments show that shorter sitemaps result in more effective crawling of your most important pages. In general, you want it to be as short as possible.
2. Search engines will ignore your sitemap if it contains errors, redirects, and URLs that are not indexed; otherwise, they will treat it as if it didn’t exist.
3. Keep your sitemap updated when you add or remove content from your website – this will help search engines discover the content you update quickly.
In general, your sitemap should include the most important pages on your website, such as your primary product pages and your about page. Not every one of your pages should be included. In this case, your HTML sitemap will lose its usefulness to users if you add all your website pages to it.
Step 11: Request a site for crawl
You’re definitely going to discover a few problems on your site as a result of the site audit mentioned above. Whenever you make improvements to your pages, you can explicitly request that Google re-crawl them so that the changes will be incorporated as soon as possible.
The URL inspection tool in Google Search Console allows you to submit updated URLs to Google for recrawling. You may re-crawl any page by entering the URL and clicking Request indexing.
Step 12: Regularly update your site
In closing, I must not forget. The regular audit of a website should be prioritized in your search engine optimization strategy. Whenever there are changes on the web, they may have a very unpredictable effect on rankings. To avoid Technical SEO problems, it is important to setup SEO analyzer tools to check your website on a regular basis so you can detect errors as soon as possible.
